Built ≠ bought
Product Thinking · Rapid Prototyping
Built isn't bought.
When anyone can build software, what counts is who gets chosen.
ReadListen · Episode 1 (German) · soon
Essays, podcast & talks
Design, AI and the decisions in between. Every thought in the format you like right now.
Search yes. Buy no.
Product Thinking · Visibility
They may search, but not buy.
Many let AI do the research. Hardly anyone lets it pay.
Who does AI trust?
Visibility
How does an AI choose whom to trust?
Before a human decides, the AI builds the shortlist.
Done ≠ adopted
Design × Build · Product Thinking
Done doesn't mean adopted.
Everything gets built faster than anyone can adopt it.
ReadListen · Episode 4 (German) · soon
Invisible despite skill
Visibility
I make others visible. Myself, I'd rather not.
Why good craft has long rewarded invisibility.
ReadListen · soon
Looks finished. Isn’t.
Rapid Prototyping · Design × Build
Looks finished. Isn’t.
Five stages to check whether a prototype really works.
“I’ll just use ChatGPT.”
Product Thinking
I don’t need you. I’ll just use ChatGPT.
What expertise is worth when everyone has a tool.
Big eyes, big trust
Living Brands · Product Thinking
Why You Trust a Robot with Big Eyes More Than It Deserves
Robot design is a trust strategy, not a matter of taste.
Stay with me!
Product Thinking · Design × Build
Stay With Me! UX & Relationship Design
Where conversational UX becomes a relationship, and who benefits.
When Making Becomes Easy
Design × Build · Product Thinking
When Making Becomes Easy
What happens to expertise when anyone can produce.
Ship the studio
Living Brands
Ship the studio, not the files.
Brand handover as a tool instead of a folder of finished files.